As 2025 Kitchen and Bath China (KBC), Shanghai, unfolds at Shanghai New International Expo Center, ARROW takes the name "New Life with Intelligent Perception", using 800 square meters of space to tell a story. It places a warm touch within intelligent technology, builds deep care on top of convenience, and refines the experience in the details. The abstract needs are transformed into a tangible vision of the future, precisely responding to the collective demand for a "new life" in the new era.
Dimension: Technology Reshapes the Scale of "New Life"
At Booth W2E03/W2D03, ARROW uses spaces themed smart, health, and quality lifestyle as the framework to complete a systematic deconstruction of the ideal living environment. This innovation in spatial storytelling is a microcosm of the industry's shift from static competition to intelligent ecological competition.
Quality Lifestyle Space, tailored for the new middle class with an elevated sense of ritual. High-end custom bathrooms communicate with the space through their sleek lines and warm materials. The premium shower heads sculpt exquisite craftsmanship in the flow of water, panoramic doors erase boundaries, and bathtubs rest like art... Each exhibit speaks to the mastery of intricate details, responding to the new middle class's strong demand for control over their lifestyle and aesthetic authority.
Healthy Lifestyle Space, creating comfortable bathroom space for the silver-haired population. Urine-testing toilets capture health signals in real time, and the barrier-free design of wellness products subtly eliminates inconveniences brought by age or mobility issues, catering to the personalized needs for health and bathroom care. ARROW's respect for the silver-haired population goes beyond basic safety needs, pointing to a dignity and comfort that need no words.
Smart Lifestyle Space, advancing with Generation Z toward a sustainable frontier. Water efficiency labels, carbon-neutral pathways, and smart products merge here. Smart toilets and shower heads are not just cool tech gadgets, but also the terminal interface for Generation Z's green living advocacy. As sustainability becomes an irreversible global challenge, ARROW seamlessly aligns national policy directions with future living visions.
The spatial layout of ARROW's themed lifestyle spaces is essentially a precise deconstruction of the "new life" demands. From smart interaction to health protection, from quality pursuit to aesthetic expression, ARROW transforms the bathroom space from a functional place into a lifestyle through scenographic storytelling.
Temperature: The Ultimate Care Quantified
The new product array exhibited by ARROW is a vivid embodiment of its "Smart Human-Centered Bathroom" philosophy. The brand's new product series transforms cold parameters into perceptible warm experiences, precisely interpreting the indispensable "human touch" within "intelligent perception" concept.
The intelligent toilet P5, with 110,000 rpm power and a 360° vortex flushing foam shield, elegantly delivers on the "paperless" cleanliness promise; P20's dual-pump turbocharging technology brings zero-pressure flushing convenience to every home; and X7's 7D skin-feel seat ring uses ergonomic intelligence to customize supportive comfort for users of all sizes and ages.
The thermostatic shower K60, with top spray, handheld, and back sprays, envelops the user in a three-dimensional experience, elevating the "light touch" shower into an immersive spa experience; the Morning Light Series bathroom cabinets feature surrounding makeup lighting and high-gloss star mirrors, adding a professional stage-like quality to daily grooming; the Hotel Series cabinets use the contrast of chocolate brown and marble to create a serene, five-star hotel ambiance through a balance of warm and cold tones.
The "Heyue" barrier-free bathroom, with liftable bathroom cabinets, support devices and anti-slip handrails, provides meticulous care and eliminate obstacles for the elderly in every detail.
ARROW's new product matrix elevates bathroom products from tools to life companions through the integration of technological innovation and design aesthetics, achieving a transformation in product philosophy from "function-oriented" to "human-oriented". Backed by technologies no longer cold parameters but resonating with skin sensations, spatial ambiance and emotional needs, the bathroom space becomes the "third living room" that carries the warmth of life.
ARROW's narrative at KBC is a precise duet of technology and humanity. The themed spaces accurately cut to the pulse of the era, while the new product matrix elevates cold parameters into touchable warm experiences. The brand clearly declares that the commanding heights of future living will belong to brands that can transform technological depth into human warmth.
When "new life" becomes the theme of the era and smart devices begin to "understand" every user habit, ARROW provides a forward-looking answer in humanistic language - "True intelligence is never just about showy technology, but about granting every way of life dignity, comfort, and sustainable beauty." Perhaps this is the most touching declaration of "new life" in the era of intelligent perception.
