On April 4, the 35th edition of the ART SHOPPING, the international contemporary art fair, opened at the Carrousel du Louvre in Paris. This year’s fair gathered more than 800 top galleries and artists from France, Germany, the UK, the US, Switzerland, Spain, Italy, Japan, China, and beyond, showcasing over 2,500 works of art.
International Contemporary Art Fair at the Carrousel du Louvre, Paris
Xie Anqi, Director of Arrow Home Group and Head of Public Welfare, presented the Group's public welfare brand, the Arrow Ze Project, at this year’s fair. As the first sanitary ware brand in the industry to participate, Arrow Home once again set a benchmark for business for good through an artistic interpretation of its public welfare achievements, showcasing China’s commitment and concrete actions in sustainable development to the world.
Invitation/Exhibition Info – International Contemporary Art Fair at the Carrousel du Louvre, Paris
ART SHOPPING is recognized as one of the world’s most influential contemporary art fairs, attracting tens of thousands of collectors and visitors from around the globe each edition. It is often regarded as the heartbeat of the international art scene. Upon its debut, the Arrow Ze Project quickly became a standout feature of the fair, drawing widespread attention and coverage from international media. Following its accolade last year as the “Sustainable Development Brand of the Year” under the Universal ESG Standards, Arrow Home has played a leading role in public welfare communications. By exploring innovative approaches to public welfare, Arrow invites audiences worldwide to work together to make the world a better place.
Exhibit from the Arrow Ze Project
To date, the Arrow Ze Project has planted 308,180 trees across China
From Sanitary Ware Leader
to Global Pioneer in Public Welfare
The number 308,180 is more than just a visual symbol; it is the ecological achievement of the Arrow Ze Project. In the simplest form, Arrow Home has highlighted the core of environmental protection: telling the story behind the number to demonstrate its commitment to a green future and the potential for art and public welfare to coexist.
On the Site of the International Contemporary Art Fair at the Carrousel du Louvre, Paris
During the fair, Arrow Home engaged deeply with global audiences. The staff provided on-site explanations, sharing the compelling stories behind the Arrow Ze Project’s public welfare initiatives. This cultural dialogue, centered around green ecology, represents an innovative expression of Chinese enterprises’ sustainable development philosophy. Through its public welfare actions, Arrow Home removed the traditional boundaries between business and art, delivering to the world a profound exploration of ESG by a Chinese company. This marks not only an upgrade in the brand's image but also symbolizes the transformation of “Made in China” into “Created in China”.
Contributing to Sustainable Development,
Nurturing Society and Nature
Since launching the Arrow Ze Project in 2022, Arrow Home has embraced a philosophy of steady, ongoing public welfare efforts. Focusing on four major areas, namely, energy conservation and environmental protection, health and hygiene, care for specific groups, and current social issues, the project works with all sectors of society to build a systematic and sustainable public welfare framework. To date, the Arrow Ze Project has successfully held three seasons of its signature public welfare IP event, “I Plant Trees for the Earth”, planting a total of 308,180 trees. Through concrete actions, it actively restores soil erosion and improves the ecological environment, embodying the belief that public welfare is a cultural legacy and passing down the mission of safeguarding our green mountains and clear waters through generations.
Arrow Home wishes you a spring blooming like scoparium plants
ARROW HOME × ANT FOREST Arbor Day Event
On March 12, 2025, Arbor Day, Arrow Home joined hands with Ant Forest for the “Celebrate Spring, Plant for Good” campaign. Through light interactive activities, virtual tree planting was converted into the right to plant real trees. To date, the Arrow Ze Project has planted over 200,000 trees on Earth via Ant Forest. This “lightweight” approach to public welfare lowers the threshold for public participation in environmental protection, turning big-picture goals into easy, everyday steps that anyone can take to help the planet and fostering sustainable behavior across society. In May, the Arrow Ze Project will launch the fourth season of “I Plant Trees for the Earth” in Alxa League, Inner Mongolia, continuing Arrow Home’s green story.
Poster for the Fourth Season of “I Plant Trees for the Earth”
The Arrow Ze Project has been exploring innovative paths in public welfare, enriching the scope and proximity of public welfare activities. It upholds the principle that "everyone values public welfare, and everyone can contribute", encouraging everyone to put their commitment to public welfare into practice. From exploring intangible cultural heritage through the documentary Dunhuang Reborn, launching the public welfare brand “Arrow Ze Project Public Welfare Partner Program” in 2022, and collaborating with Ant Forest in 2023 to create the “I Plant Trees for the Earth” initiative, to joining forces in 2023 to renovate small mountain bathhouses and, in 2024, partnering with Tencent’s public welfare platform to launch the “Sunshine Bathroom” project, each charitable endeavor by Arrow Home demonstrates a genuine commitment to society and embodies the principles of “technology for good” and “business for good”.
Beyond social welfare, Arrow Home’s ESG development integrates sustainability into every aspect of green design, green offices, and green production. As an industry leader, Arrow actively responds to China’s dual carbon policy, helping the industry improve green and low-carbon operation mechanisms while focusing on the development of core “green technologies” such as energy- and water-saving solutions. Arrow’s commitment to green intelligent manufacturing has become a core part of its development strategy, earning it honors such as “National Green Factory” and “National Intelligent Manufacturing Demonstration Factory” in recent years.
Channeling the Strength of Continuous Effort
Toward a Brighter Future
When art meets responsibility and business embraces goodness, the Arrow Ze Project has made its mark on sustainability for Chinese brands, symbolized by 308,180 trees, right in the heart of the Louvre. Moving forward, as Arrow Home advances its ESG initiatives and enhances its ESG performance, it will keep rallying people to join its public welfare journey, fostering a new partnership between businesses and communities through the power of steady, lasting effort.
